They can never be just right; they must always be too small, too big, the wrong shape, too flabby. The characteristics of the mammary stereotype are impossible to emulate because they are falsely stimulated, but they must be faked somehow or another...

Germaine Greer in The Female Eunuch, 1971

Foot Operated
Breast Enlarger Pump

In 1976, four million women in the United States each spent $9.95 on this device which caused bruising...and nothing more. The user created a vacuum by pumping the pedal with the foot. The Foot Operated Breast Enlarger Pump, ca. 1976device consists of a pump, clear plastic tubing and three cups - all in large sizes.

A recent internet search found bust developers remain popular products. The "Professional Programme: Bust building" was on the low end: only $10 US for a 28 page booklet. It appears to be an exercise regimen. At the high end, $79.95 plus $7.95 shipping & handling, was NATURAL BREASTS. Ingredients included fenungreek and thyme making these awfully expensive herbs.

In Kennesaw, GA, a distributor claimed "In two weeks you will have bigger, firmer breasts" with Volum-Bust Creme ($33.95 for 1.7 oz.).  Cleavage 4 cream brings us back to the kitchen: it uses aloe vera. honey, tea and safflower oil to allegedly produce "increases of 1/2 to 2 cup sizes (bra sizes) in 8 weeks."  It might be paired with Cleavage 6  Breast Enhancement capsules which contain "gentle botanical ingredients."  The two products cost $79.90 for about an ounce.

A website called Bust Enlargement sells "inflatable breasts." The product FAQ forthrightly states that these may be visible to a lover. If that's a problem, the distributor recommends subliminal tapes (promising 2 inches in 12 weeks!) for only $24.99.

The results?  According to the US Food and Drug Administration:

For decades, millions of dollars have been spent on devices, creams and lotions advertised as breast developers. All wasted. There is no device or system of exercise that will increase the size of the breasts. At best, devices promoted as breast developers merely strengthen and develop the muscles that support the breasts, and exercising these muscles will not appreciably increase breast size.*

*See "Quackery Targets Teens," FDA Consumer, February 1988, Revised April 1990.


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Museum of Questionable Medical Devices
updated 4/13/13